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Article Published In Vol.6 (Sept-Oct-2018)

Corporate Social Sustainability Relationship Management Practices-A Literature Review

Pages : 1014-1020, DOI: https://doi.org/10.14741/ijmcr/v.6.5.3

Author : Siddam Rao V N and Prof. G.V.Chalam

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Sustainability practices are increasingly prevalent in corporations and their institutional landscape. Over several years, organizations have been seeking for guidelines on sustainability, in terms of economic, environmental and social perspective. The corporate managements believe that sustainability is important for future success and growth and is interested in blending it with its day-to-day business strategy. Like all other new strategy implementations in an organization, sustainability implementation needs close monitoring and careful execution and management of sustainability initiatives dealing closely with its stakeholders. This paper aims at tracing sustainability issues in stakeholders’ relationship management by discussing the theoretical approach is complemented with the sustainability issues by reviewing the earlier studies made so far. Apart from this, it also aims at to identify the research gap to undertake the further empirical research on the corporate social sustainability relationship management in the Indian context.

Keywords: Sustainability, Sustainability Relationship, Stakeholders, Corporate Social Responsibility, Corporate Social Sustainability, Local Community, Social Equity

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