The Moderating Effect of System Quality Management on the Relationship between Organizational Knowledge Based and Retention Equity in Banking Industry

Abstract

Knowledge based is the critical innovative and competition factors in today business environment where successful market performance depends heavily on it. The purpose of this study is to examine the effect of system quality management (SQM) on relationship between organizational knowledge based (OKB) and retention equity drivers (REQD) within banking industry. Survey data from senior marketing managers in Sudan banking industry demonstrate that the effect of system quality management on the relationship between organizational knowledge based and retention equity drivers is a pure moderator and also indicate that the items of (OKB) is positively and significantly associated with (REQD). This study contributes to the rare empirical investigation of the OKB, SQM and REQD. The paper provides detail discussion, Imitations and directions for future research.