Impact of CSR on Customer Loyalty: Putting Customer Trust, Customer Identification, Customer Satisfaction and Customer Commitment into Equation-A study on the Banking Sector of Pakistan. International Journal of Multidisciplinary and Current Research, [S. l.], v. 5, n. 6, p. 1362–1372, 2017. DOI: 10.14741/. Disponível em: https://ijmcr.com/index.php/ijmcr/article/view/05.06.19. Acesso em: 15 apr. 2026.