A Theoretical Contribution in Perspective of Brand Management and Triggering Process in Tourism Contexts. International Journal of Multidisciplinary and Current Research, [S. l.], v. 4, n. 3, p. 519–521, 2016. DOI: 10.14741/. Disponível em: https://ijmcr.com/index.php/ijmcr/article/view/04.03.19. Acesso em: 24 sep. 2026.