Noon.com: A Case Study on Technology Adoption Driving E-Commerce Success. International Journal of Multidisciplinary and Current Research, [S. l.], v. 14, n. 2, p. 193–203, 2026. DOI: 10.14741/ijmcr/v.14.2.12. Disponível em: https://ijmcr.com/index.php/ijmcr/article/view/14.02.12. Acesso em: 23 mar. 2026.