Emirates NBD: A Case Study on Digital Transformation for Sustainable Competitive Advantage. International Journal of Multidisciplinary and Current Research, [S. l.], v. 14, n. 2, p. 204–211, 2026. DOI: 10.14741/ijmcr/v.14.2.13. Disponível em: https://ijmcr.com/index.php/ijmcr/article/view/14.02.13. Acesso em: 13 apr. 2026.