“An Empirical Study of Organised Retailing Strategies in Developing Customer Loyalty, Changing Purchase Decision and Developing Satisfaction in Consumer of Indian Sub-Continent”. International Journal of Multidisciplinary and Current Research, vol. 2, no. 2, Apr. 2014, pp. 247-53, https://ijmcr.com/index.php/ijmcr/article/view/02.02.11.