Article Published In Vol.8 (July-Aug 2020)

Customer Loyalty towards Public Sector Banks

Author : Manish and Shilpa Sharma

This research was conducted to explore the loyalty of customer towards public sector banks. Population specified for this research was the customers of various public sector banks in Haryana. For the purpose of sample 282 customers were selected randomly on availability basis. Subjects chosen for study are customers of various public sector banks situated in Haryana. Data was collected by using questionnaire method for testing customer loyalty towards the public sector banks. Finding reveals that the loyalty of disloyal customer of Public sector banks was negative and trivial, whereas the loyalty of loyal customer of Public sector banks was positive and significant

Keywords: Loyalty, Loyalty Components, Public Sector Banks