Article Published In Vol.4 (Nov-Dec-2016)

Advertising Communication-The Story of its Growth

Author : Dr. Jyoti Raj

It is very much in the fitness of the things to draw a historical time-sketch from olden times to the recent present to trace the development of advertising from its primitive humble beginnings on the clay tablets and tavern signs to the electronic/digital age of today. It is interesting to learn how civilised society has borne testimony to witness the growth of advertising over the years. Advertisements thus become portrayals of the socio-cultural and economic ethos of the times in which they emanate.

Keywords: Cultivated wants, coercion, process, yardsticks, growth, consumer, medium, communication.