Article Published In Vol.10 (Nov-Dec 2022)

Development of Social Media Content to Improve Digital Literacy Capability of Trilogi University Students Regarding the Importance of Applying the Concept of Reduce, Reuse and Recycle Waste by Grounding the Movement for the Love of the Environment

Author : Febrianti Yuli Satriyani and Benny Pasaribu

This study aims to improve the digital literacy skills of students in Elementary School Teacher Education Study Program of Trilogi University by producing and publishing content in the form of pictures, posters, and videos that are digitally packaged in an attractive way and published on various social media instagram and youtube. The content contains information and education regarding the urgency as well as examples of implementing the concept of reduce, reuse and recycle (3R) waste by grounding the movement for the love of the environment. The development model applied is the ASSURE Model. With the steps, (1) analysis of student characteristics, (2) determining achievement goals, (3) choosing strategies, technology, media and materials for publication, (4) application of technology, media and materials, (5) trials and dissemination, and (6) assess and revise the effectiveness of multimedia. The results of the study show that the developed multimedia has proven to be theoretically with a validity level in terms of learning technology of 86% and in terms of material of 85%. Based on small-scale and field-scale trials, it was found that the development of this multimedia proved to have an attractiveness rate of 75% on a small scale and increased to 90% on a field scale. The level of effectiveness in achieving the goal is having an understanding of the importance of applying the 3R concept for students by 80% on a small scale and increasing to 88% on a field scale.

Keywords: Social media, digital literacy, reduce, reuse, recycle, waste