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Article Published In Vol.5 (Sept-Oct-2017)

Talent Attraction Strategy and Employees’ Productivity in Private Sugar Companies in Kakamega County, Kenya

Pages : 1174-1180

Author : Ooko George Oduor

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Organizations that wish to be successful in this highly competitive world are the ones that systematically and proactively take necessary measures to ensure that they attract the best talented workforce. This study is aimed at determining the effect of talent attraction strategy on employees’ productivity in private sugar companies in Kakamega County. The study used cross-sectional survey research design. A stratified sampling and simple random sampling technique was also employed to enable the researcher to select the respondents from Butali and West Kenya private sugar companies in Kakamega County. The study was conducted between January 2016 to August, 2016. The target population was made up of 320 respondents which composed of 70 managers and 250 operative level employees’. A sample size of 178 respondents was selected out of which 133 respondents completed and returned the questionnaires leading to a response rate of 74.72%. Interview schedule and questionnaires were used for data collection. Validity and Reliability of research instruments was guaranteed by a test re-test method. The computed Cronbach’s alpha reliability of the research instrument was 0.834 which is acceptable in social research because it is above acceptable Cronbach’s alpha of 0.7. The data collected was analyzed using descriptive and inferential statistics with the aid of Statistical Package for Social Sciences (SPSS) version 20. Spearman’s rank-order correlation and simple linear regression models were used to test for relationships between the study variables. Research findings were presented in the form of frequency distribution tables, pie charts, and percentages. The study found that talent attraction strategy had a positive and significant relationship on employees’ productivity. It is recommended that organizations should put in place and implement relevant recruitment, selection and placement programmes so as to attract prospective productive employees.

Keywords: Talent, talent attraction strategy, employees’ productivity



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