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Article Published In Vol.4 (July-Aug-2016)

Talent Retention Strategy and Employees’ Productivity in Private Sugar Companies in Kakamega County, Kenya

Pages : 654-659

Author : Ooko George Oduor, Dr. Janet Manyasi and Dr. Alala B. Ondiek

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Organizations that wish to be successful in this highly competitive world are those that systematically and proactively take necessary measures to ensure that they retain their talented workforce. This study is aimed at determining the effect of talent retention strategy on employees’ productivity in private sugar companies in Kakamega County, Kenya. The study used cross-sectional survey research design. A stratified sampling and simple random sampling technique were employed to enable the researcher to select the respondents from the two private sugar companies in Kakamega County. The target population was made up of 320 respondents comprising of 70 managers and 250 operative level employees’. A sample size of 178 respondents was selected out of which 133 respondents completed and returned the questionnaires giving a response rate of 74.72%. Interview schedule and questionnaires were used for data collection. Validity and Reliability of research instruments were guaranteed by a test re-test method. The computed Cronbach’s alpha reliability of the research instrument was 0.834 which is acceptable in social research because it is above acceptable Cronbach’s alpha of 0.7. The data collected was analyzed using descriptive and inferential statistics with the aid of Statistical Package for Social Sciences (SPSS) version 20. Spearman’s rank-order correlation and linear regression model were used to test for relationships between the study variables. Research findings were presented in the form of frequency distribution tables and percentages. The study found that talent retention strategies had a positive and significant relationship on employees’ productivity. It is recommended that organizations should put in place and implement inclusive compensation and reward policies so as to retain its productive employees.

Keywords: Talent, competitive compensation, talent retention strategy, employees’ productivity



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