Investors Attitude towards the Stock Market: A Study in Dhaka City, Bangladesh

Abstract

Theoretically in behavioral finance, demographic and socioeconomic characteristics of market participants influence the investment decision. This study was conducted in Dhaka city to find out investors’ attitude towards stock market. And found that there is an association between educational qualification of investors and their attitudes. But in case of other selected demographic and socioeconomic variables (age, gender, income level and investment level) there is no association between these variables and investors’ attitude. It indicates the essence of conducting more awareness program about the stock market among investors.  In the second part of this study, it ranked different sources investors used for their investment decisions, where study reveals that investors give most importance to FM radio and least importance to television talk show as source of information.