MSIL: A Leader in Indian Automobile Sector

Abstract

Maruti Suzuki India Limited (MSIL) is India’s leading automobile company having the largest chunk of the market share in the Indian passenger car segment. It is one of the oldest automobile company of the country catering to the needs of all classes of customers. The company has a big fleet of vehicles offering nearly 200 variants to the customers. MSIL has1619 sale outlets and the strongest network of 3,086 service centres across 1,471 cities. The company has been and is still a leader in customer choice and satisfaction. The present paper intends to evaluate various factors that make MSIL dominate the Indian Automobile Companies and tries to access the factors that have contributed to its number one position retention in automobile sector.